Performance Marketing Manager - France (all genders)

Permanent employee, Full-time · Berlin

Your role

We are looking for a strategic, hands-on expert to lead our paid media acquisition for the French market. In this pivotal role, you will unify our Paid Search (SEA) and Paid Social strategies, managing a 7 digit annual budget to drive new customer acquisition and efficient growth.

Reporting to the Head of Performance & Growth, you will be the bridge between user intent (Google) and brand discovery (paid social), ensuring our message resonates with French culture while hitting rigorous performance targets.

You own the full-funnel paid media strategy for France and make data-driven decisions to maximize ROAS and scale new customer acquisition.
You orchestrate the campaign architecture on Meta, leveraging features like Advantage+ Shopping but understanding their pros, cons and impact on delivery, spend allocation, and insights. You will support our expansion into new channels like TikTok by executing tests and establishing best practices.
You optimize the account architecture on Google Ads (Search, Shopping, PMax) and Microsoft Ads, optimizing for high-intent queries and efficient CPAs.
You drive efficiently large-scale, feed-based campaigns (Catalogue Ads/DPA and Google Shopping). You utilize sophisticated audience and product segmentation to ensure we show the right product to the right French customer.
You are the guardian of our brand’s relevance in France. You blend analytical insights with cultural nuance to create "hooks" for French consumers, ensuring ad copy and visuals are not just translated, but culturally optimized.
You move beyond last-click attribution, utilizing tools like GA4 and Looker to understand the true incrementality of your campaigns. You design rigorous lift tests to validate spend scaling.
You act as a key partner to the French Country Team and the Creative Studio, providing feedback on asset performance and aligning paid efforts with broader market goals.

Your profile

4+ years of hands-on performance marketing experience in D2C e-commerce. You have a proven track record of managing 7-digit annual budgets specifically for the French market.
You are a rare hybrid profile. While you may have a "major" in one channel (e.g., deep expert in Meta), you are fully competent and confident in managing the other channels (e.g., Google Ads/SEA). You understand how Search and Social feed into each other.
You are comfortable working with large datasets and attribution models. You have experience with analytics and visualization tools (e.g., GA4, Tableau, Clarisights, or Looker Studio).
You have strong experience with product feeds (GMC, Meta Catalogs) and understand the mechanics of automation (Smart Bidding, Advantage+, PMax).
You understand the difference between efficiency and scale. You have experience with conversion lift studies and incrementality testing to prove the value of your spend.
You have a genuine passion for performance marketing, with a constant desire to test, learn, and grow your skills.
You are fluent in French and English.
You are based in Berlin and able to come to the office multiple times per week.

What we offer

An appealing discount on all of our products – from essential oils to vitamins & nutrients
We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
Inviting office spaces with access to plenty of organic teas and superfoods from around the world
We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your English CV and cover letter.

Contact
Lars Born

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About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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We are looking forward to you and your application!

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