Head of CRM - Yoshi en (all genders)

Permanent employee, Full-time · Berlin

Your role

As Head of CRM at our sister company Yoshi en, you’ll lead our end-to-end CRM strategy to boost retention, activation, and lifetime value for Yoshi En and an upcoming second brand. You'll build personalized, data-driven programs across email, print, and onsite, while evolving our CRM with high-impact formats for Yoshi en.
Working closely with cross-functional teams, you'll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth.

So, what can you expect to work on?

Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention, activation, and customer lifetime value
Develop and execute smart RFM based strategies. Turn data into precise, value driven customer clusters
Create and scale deeply personalized lifecycle campaigns across email, print, and onsite. These are powered by advanced segmentation and AI based insights
Expand our CRM reach by testing and launching new communication channels that inspire, engage, and convert
Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product, Content, Design and Brand teams
Align with Performance, Social Media, and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints

Your profile

7+ years of hands on experience in CRM and email marketing. Ideally in DTC, premium e commerce, or lifestyle brands
A strong track record of designing and scaling personalized customer journeys, segmentation strategies, and lifecycle programs that drive measurable growth
Confidence in working with advanced CRM technologies and marketing automation platforms such as Bloomreach, Exponea, Emarsys or similar technologies
A strategic and entrepreneurial mindset. You take ownership, move fast and focus on what drives real customer value
Analytical and creative in equal measure. Data is your foundation, but emotion and storytelling bring your campaigns to life
A collaborative leader and team player. You align cross functional teams and inspire others in an international and fast paced environment

What we offer

A strategic leadership role with high visibility and direct impact on brand growth and customer loyalty
Full ownership and creative freedom to build one of the most advanced CRM ecosystems in the premium tea and lifestyle space
28 vacation days per year, plus up to 5 extra days off between Christmas and New Year
Urban Sports Club membership and BVG ticket subsidy
Exclusive employee discounts on Yoshi En products and selected partner brands (e.g. Apple, Expedia, Flaconi)
A modern and inspiring office in Berlin with free premium teas, tastings and regular team events

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About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.

We have a diverse team of more than 240 employees from over 40 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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We are looking forward to you and your application!

We appreciate your interest in Sunday Natural Products GmbH. Please fill in the following form.