As Head of CRM at our sister company Yoshi en, you’ll lead our end-to-end CRM strategy to boost retention, activation, and lifetime value for Yoshi En and an upcoming second brand. You'll build personalized, data-driven programs across email, print, and onsite, while evolving our CRM with high-impact formats for Yoshi en.
Working closely with cross-functional teams, you'll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth. 

So, what can you expect to work on?

• Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention, activation, and customer lifetime value
• Develop and execute smart RFM based strategies. Turn data into precise, value driven customer clusters
• Create and scale deeply personalized lifecycle campaigns across email, print, and onsite. These are powered by advanced segmentation and AI based insights
• Expand our CRM reach by testing and launching new communication channels that inspire, engage, and convert
• Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product, Content, Design and Brand teams
• Align with Performance, Social Media, and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints