Business Development Manager - Functional Teas - Yoshi en (all genders)

Permanent employee, Full-time · Berlin

Your role

As Business Development Manager – Functional Teas (all genders), you drive the commercial growth and strategic development of our functional tea portfolio across channels.
You combine business development, sales activation and category management to scale revenue, sharpen the portfolio and expand key networks such as the Therapists & Doctors Network (TAN), leveraging the established healthcare and expert network of our mother company Sunday Natural to benefit from shared structures, relationships and market access while actively shaping growth initiatives for Yoshi en.

In this role, you build on proven structures together with internal teams and sister companies while developing and executing selected initiatives of your own. The role sits at the intersection of wellness, healthcare and product innovation and offers real ownership and room to grow.

What you’ll work on

  • Drive revenue growth for functional teas across channels and customer segments
  • Develop and expand strategic partnerships, especially within the Therapists & Doctors Network (TAN)
  • Own and evolve the category management for functional teas: portfolio structure, prioritization and performance
  • Shape the product roadmap through market research, consumer insights and trend analysis
  • Support pricing, positioning and go-to-market strategies
  • Coordinate integrated initiatives across DTC, healthcare networks and selected events
Your profile
  • 5+ years of experience in business development, sales, trade marketing or category management
  • Strong commercial mindset with success in driving revenue and category growth
  • Strong communication and coordination skills (German and English fluency)
  • Experience with DTC e-commerce and digital marketing
  • Analytical, structured and pragmatic approach
  • Excited to work both strategically and hands-on in a growing business
  • Comfortable with occasional travel for trade shows or client meetings
What we offer
  • An appealing discount on all of our Yoshi en products.
  • We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
  • The Urban Sports Club membership, and a subsidy for the BVG ticket.
  • Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
  • You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.
  • Inviting office spaces with access to plenty of organic teas and superfoods from around the world.
  • We like to celebrate with each other! Regular tea & office parties, Christmas and Summer Fest
About us
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.  

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.


Our diverse team in Berlin consists of over 350 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.


We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

We are looking forward to you and your application!
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