Sales & Category Manager – Functional Teas & Healthcare Networks (all genders)

Festanstellung, Vollzeit · Berlin

Your role
As a Sales & Category Manager (m/f/d), you'll take ownership of the total revenue growth of our rapidly expanding functional tea line – with a strong strategic focus on scaling our Therapists & Doctors Network (TAN).

You’ll collaborate closely with internal teams and our sister companies, leveraging proven sales structures while driving your own initiatives. This is a high-impact role at the intersection of wellness, healthcare, FMCG, and product innovation – with real ownership and room to grow.

So, what can you expect to work on?


  • Own revenue growth for our functional teas by identifying and activating growth levers across existing and new channels and customer segments.
  • Integrate and leverage the existing TAN network: Connect Yoshi en to our sister company’s established network and build strong partnerships with therapists and healthcare professionals to drive the business.                
  • Develop the product portfolio together with product development by identifying trends, gaps, and opportunities through market research and competitive benchmarking.
  • Support strategic planning and operations through pricing, positioning, and market intelligence.
  • Lead and coordinate integrated campaigns across DTC, influencer events and healthcare touchpoints.
  • Collaborate cross-functionally with marketing, operations and sister companies to align go-to-market strategies.
Your profile
  • 5+ years of experience in sales, trade marketing, or category management – ideally in FMCG, e-commerce, wellness, or healthcare.
  • A strong commercial mindset and demonstrated success in driving revenue and category growth.
  • Experience with DTC e-commerce and digital marketing (e.g. Google Shopping, influencer campaigns, events, PR).
  • Proven ability to lead and collaborate across functions in fast-paced environments.
  • Excellent communication skills – fluent in German and English.
  • Analytical, hands-on, and pragmatic – with a strong sense of ownership and initiative.
What we offer
  • An appealing discount on all of our Yoshi en products.
  • We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
  • The Urban Sports Club membership, and a subsidy for the BVG ticket.
  • Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
  • You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.
  • Inviting office spaces with access to plenty of organic teas and superfoods from around the world.
  • We like to celebrate with each other! Regular tea & office parties, Christmas and summer feast
About us
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.  

We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.

We have a diverse team of more than 240 employees from over 40 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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