Your role
You will support the measurement of user behavior and E-Commerce data on our websites and possible future app(s). For this, you will help continuously evolve the client- and server-side Google Tag Manager setup, including the usage of accompanying features in Google Cloud, as well as improving the GA4 setup.
The position centers around supporting to set up the best possible tracking to provide high-quality data to be used in our marketing channels, for website optimization, and in BI reporting to facilitate further business growth.
You will be an important contributor to the company's website data setup for our 10+ country domains together with our Senior Tracking Specialist.
The position centers around supporting to set up the best possible tracking to provide high-quality data to be used in our marketing channels, for website optimization, and in BI reporting to facilitate further business growth.
You will be an important contributor to the company's website data setup for our 10+ country domains together with our Senior Tracking Specialist.
- Continuously improve the quality and quantity of measured data in GTM and GA 4
- Support implementing data quality monitoring measures and creating suitable reports with Looker Studio
- Participate in shaping our measurement strategy to meet marketing and business needs
- Take over parts of the maintenance of Google Tag Manager and Google Analytics
- Educate stakeholders about the features and limitations of our tracking setup
- Continuously monitor new developments in the digital analytics ecosphere
- Collaborate closely with our marketing and data teams to solve business questions, create synergies, and drive business growth through data
- Support marketing teams with requests