Your role

As our CRM Manager DACH, you will be the driving force behind our customer retention and loyalty initiatives. You are responsible for maximizing Retention and Customer Lifetime Value (CLV) and driving scalable revenue growth through smart, data-driven retention strategies. You will act as the vital link between our global strategy and local execution, ensuring our DACH customers receive a world-class, personalized experience that feels local and relevant.

• Drive the CRM strategy for the DACH region to maximize customer retention, loyalty, and long-term Customer Lifetime Value (CLV)
• Implement smart segmentation, using data-driven models to ensure personalized messaging reaches the right audience at the optimal time
• Orchestrate multi-channel journeys within Bloomreach, ensuring technical excellence and high deliverability
• Manage the full customer lifecycle by building automated journeys from first purchase through to sophisticated win-back strategies
• Accelerate revenue growth by identifying DACH-specific opportunities
• Lead A/B testing roadmaps, focused on messaging, incentives, and "Next Best Action" timing to constantly improve conversion rates
• Analyze performance KPIs by monitoring cohort curves, churn velocity, and retention dashboards to translate data into actionable business wins

Your profile

• 4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management, preferably within E-commerce or D2C
• Understanding of the DACH market, including consumer psychology, purchasing habits, and the specific drivers of loyalty in the region
• Comfortable working with data and ability to use these insights to optimize your daily work
• Excellent copywriting skills and C1-level in German and English, both written and spoken
• Previous experience with Bloomreach or a similar enterprise-level CRM tool, such as Braze, Emarsys, Klaviyo is a significant advantage
• You have a hands-on "get it done" mentality, are highly organized, and enjoy taking full ownership of your projects
• Experience in the supplement, nutrition, or health & wellness industry is a strong plus

What we offer

• An appealing discount on all of our products - from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland ticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM SUNDAY'S NEW TEAM MEMBER' in the first sentence of your cover letter.

Contact
Sarah Schubert

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.  

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.