Your role
You act as the senior point of contact for the French brand strategy, ensuring alignment across all internal stakeholders and external partners.
You identify the key media outlets, magazines, and journalistic voices that align with Sunday Natural’s premium positioning. You determine who we should be talking to and where we need to be featured to build maximum credibility.
You are the strategic lead for our external PR agency. You will provide them with the narrative, goals, and target lists to ensure they secure impactful earned media with extensive reach.
You develop the brand's storytelling angles to strengthen our reputation, ensuring our message on health and quality is consistent across all public channels.
You conceptualize and execute end-to-end events, including on-ground activations, and exclusive gatherings that bring the Sunday Natural world to life for our community.
You foster strategic brand partnerships that resonate deeply with our audience.