As our Head of Performance Marketing (all genders), you will hire and lead a high-performing team of up to 10 channel specialists and architect the next-generation growth engine that powers Sunday Natural’s expansion across Europe. You will take full ownership of a two-digit million annual marketing budget and elevate our Paid Social and Paid Search capabilities to a world-class level.

Your mandate: Build a resilient, diversified, analytically driven growth engine — and turn Performance Marketing into a powerful, scalable driver of Sunday Natural’s long-term success.

Please note: This is not a traditional management role. We are looking for someone who thrives in leading highly skilled experts, guiding them through complex considerations, and pushing boundaries in a fast-paced, tech- and data-driven marketing environment.

Key Responsibilities & Impact:

• Own and evolve the full performance acquisition setup by deeply analyzing channels, execution, creatives, and measurement to identify and unlock the highest-impact growth opportunities.

• Build, lead, and scale a high-performing in-house team by managing existing team members and agencies, hiring and developing performance specialists

• Gradually shift from hands-on execution to strategic leadership, while remaining close enough to the channels to challenge assumptions, guide complex decisions, and ensure high execution quality.

• Drive sustainable growth across core and new channels, maintaining efficient, incrementality - driven Google investment, accelerating Meta performance, and scaling additional channels beyond Google and Meta to build a resilient acquisition mix.

• Own budget allocation and performance steering, ensuring investment decisions are based on incremental impact, clear KPIs, and a balanced understanding of measurable and non-measurable effects.

• Build a creative performance engine, enabling high-frequency testing and fast learning loops in close partnership with Creative, CRO, and Data teams.

• Drive analytical excellence and execution speed, questioning numbers, connecting KPIs, and ensuring strategies are translated into concrete actions with urgency and impact.

• Champion technology, automation, and innovation, leveraging algorithms, AI, and MarTech solutions to improve decision-making, efficiency, and scalability.

• Establish a continuous innovation pipeline, validating and scaling new growth levers across audiences, automation, funnels, and creative to improve blended CAC while growing total customer volume.