Your role
As "Market Intelligence Analyst" (all genders) you play an important role to boost our performance across our e-commerce channels, esp. on Google Shopping and future GenAI channels. With your analytical skills and high energy you are developing a deep understanding of the market dynamics for our products in Germany and in our other European markets. On top, you are strongly engaged in building up our unique product knowledge database, which is key for generating deep content on best nutrition and supplementation.
- Monitor and boost our product category specific e-commerce performance across key channels , especially Google Shopping
- Understand the competitive environment and dynamics across our product portfolio in all major markets, such as Germany, France, Netherlands, Italy, or Poland
- Derive insights from your reviews/ analyses and develop actionable initiatives to boost our e-commerce performance within different channels, various markets and several categories
- Constantly improve our proven "flywheel" around our e-commerce performance (especially leveraging latest AI tools/ technologies)
- Support ramp up, implementation and optimization of a product knowledge database on key product categories
- Coordinate the development of deep content for our various channels, such as medical doctor network, social media and others