Your role
We are looking for an experienced Senior Category Manager – Minerals, Alkaline Compounds & Zeolite (Mineralstoffe, Basen, Zeolith) to spearhead our product development initiatives within the dynamic global supplement market. In this pivotal role, you will oversee the end-to-end lifecycle of innovative supplement products – from initial concept through to successful market launch and beyond.
- Own and manage the Minerals, Alkaline Compounds & Zeolite category, driving growth through innovative product development and portfolio optimization – from start to finish!
- Lead cross-functional teams (R&D, Marketing, Regulatory, Supply Chain) to bring new products from concept to market launch
- Conduct in-depth market analysis to identify trends, consumer insights, and competitive landscape within the global supplement space
- Develop and execute category strategies aligned with business objectives and market opportunities
- Collaborate closely with eCommerce and digital marketing teams to ensure successful product positioning in online FMCG channels
- Monitor product performance post-launch, recommending enhancements and lifecycle strategies
- Ensure compliance with international regulatory requirements for dietary supplements