Your role
This role is a blend of technical expertise and project management, focused on optimizing our marketing technology stack. You will take ownership of our CRM and marketing automation platform, ensuring seamless integration with other systems, managing AB-testing strategies, and leading CRM initiatives. Your responsibilities will also include tracking, tagging, data analysis, and reporting, with a strong emphasis on enhancing digital presence and customer acquisition. Additionally, you will work on APIs, server-side tracking, and provide technical support and training to ensure smooth operations across all marketing technology platforms.
- Taking technical ownership of the D2C CRM and marketing automation solution, Bloomreach
- Collaborating with the engineering team for seamless integration with systems like Magento 2, BigQuery, and others
- Implementing and optimizing AB-testing strategies across the full testing cycle
- Managing projects with technical dependencies between marketing and tech stakeholders
- Acting as project manager for CRM initiatives and product manager for CRM solutions, leading CDP strategy development from scoping to implementation
- Overseeing the project pipeline in collaboration with key stakeholders