Your role
As a Junior Performance Marketing Manager for SEA, you will work on the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international Paid Search (SEA) strategy and budget, working in close partnership with the Head of Performance & Growth.
This is a hands-on opportunity to shape SEA campaign excellence through innovation and cross-departmental partnerships.
This is a hands-on opportunity to shape SEA campaign excellence through innovation and cross-departmental partnerships.
- Execute and optimize the full-funnel Paid Search strategy, including Search, Shopping, and Performance Max, with a primary focus on driving new customer acquisition at an efficient CPA
- Manage and deploy a sizable annual budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
- Manage a complex account architecture on Google Ads and Microsoft Ads, mastering a structure of campaigns types like Performance Max, Shopping, and Search as well as features like Smart Bidding, Lift Testing, New Customer bidding, and Dynamic Search Ads
- Manage and optimize large-scale, feed-based Shopping campaigns, utilizing sophisticated audience and product segmentation to maximize relevance and return
- Analyze keyword, ad copy, and landing page performance, and support a rigorous testing framework to understand what drives results
- Dive deep into performance data to understand trends, identify actionable and critical insights, and report on performance to leadership
- Collaborate with SEO, content, and creative teams to ensure a holistic search strategy and optimal landing page experience