Your role
You will take ownership of the day-to-day management and optimization of our french SEA strategy and budget, working in close partnership with the Head of Performance & Growth.
You will be a key strategic partner, working hands-on at the intersection of data, user intent, and technology to drive meaningful growth.
You will be a key strategic partner, working hands-on at the intersection of data, user intent, and technology to drive meaningful growth.
- Execute and optimize the full-funnel Paid Search strategy for the French market, including Search, Shopping, and Performance Max, with a primary focus on driving new customer acquisition at an efficient CPA
- Manage and deploy a sizable annual budget across multiple campaign types, making data-driven decisions to scale spend effectively and hit ambitious growth targets
- Manage a complex account architecture on Google Ads and Microsoft Ads, mastering a structure of campaigns types like Performance Max, Shopping, and Search as well as features like Smart Bidding, Lift Testing, New Customer bidding, and Dynamic Search Ads
- Manage and optimize large-scale, feed-based Shopping campaigns, utilizing sophisticated audience and product segmentation to maximize relevance and return
- Apply your expert knowledge of French SEA best practices to analyze keyword, ad copy and landing pages performance, while maintaining high standards across all international accounts. You support a rigorous testing framework to identify winning tactics
- Dive deep into performance data to understand trends, reporting on the specificities of the french market to leadership and adapting the strategy accordingly
- Collaborate with SEO, the French Country team, and creative teams to ensure a holistic search strategy and optimal landing page experience