Your role
In this role, you'll combine your expertise in CRO and A/B Testing with skills in product management to co-lead our optimization program.
You'll improve KPI on our international domains by leading CRO funnel improvement projects and managing the roadmap for our multi-domain A/B testing program. This includes working closely with UX designers and developers to create efficient and effective processes that generate measurable business impact. In addition, you will use your expertise in heuristic analysis and qualitative and quantitative research methods to drive impact on user experience and business KPI.
You'll improve KPI on our international domains by leading CRO funnel improvement projects and managing the roadmap for our multi-domain A/B testing program. This includes working closely with UX designers and developers to create efficient and effective processes that generate measurable business impact. In addition, you will use your expertise in heuristic analysis and qualitative and quantitative research methods to drive impact on user experience and business KPI.
- Manage and enhance the operations of our multi-domain A/B testing program
- Identify and lead website optimization initiatives
- Closely monitor performance of our multi-domain conversion funnels
- Continuously collaborate with our UX designers and developers to advance CRO projects & A/B tests
- Perform qualitative and quantitative CRO research on user behavior
- Collaborate with our data and tracking experts to enhance our A/B testing setup and insight generation
- Educate stakeholders on CRO best practices and workflows
- Continuously monitor new developments in the CRO ecosystem and advise on their usefulness and adoption