Your role
You will support leading Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing.
- Source and activate influencers across multiple social media channels, such as Instagram, YouTube and TikTok
- Optimize campaign learnings to meet defined commercial targets
- Evaluate influencer performance based on clear success metrics and revenue contribution
- Participate in defining and scaling the influencer strategy for the french market, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth
- Spearhead the activation strategy of influencers beyond their own channels through offline events, partnerships, content creation and other form of activation
- Keep abreast of the latest trends and define how to best apply them to Sunday