Your role

We are looking for an experienced Senior Category Manager - Pet Food & Supplements to build up and drive our product development initiatives within the dynamic global supplement market. In this pivotal role, you will lead the end-to-end process of creating and enhancing innovative supplement products — from initial concept through to successful market launch.

• Build up, own and manage the pet food category, driving growth through innovative product development and portfolio optimization – from start to finish!
• Lead cross-functional teams (R&D, Marketing, Regulatory, Supply Chain) to bring new products from concept to market launch
• Conduct in-depth market analysis to identify trends, consumer insights, and competitive landscape within the global supplement space
• Develop and execute category strategies aligned with business objectives and market opportunities
• Collaborate closely with eCommerce and digital marketing teams to ensure successful product positioning in online FMCG channels
• Monitor product performance post-launch, recommending enhancements and lifecycle strategies
• Ensure compliance with international regulatory requirements for dietary supplements

Your profile

• Proven experience (5+ years) in Category Management or Product Development within the dietary / food supplements, nutraceuticals, or broader FMCG sector
• Deep knowledge of pet food & pet supplements and related animal health & wellness products
• Strong understanding of the online retail environment and digital consumer behavior – retail experience is a plus!
• Strategic mindset with a hands-on approach to execution as well as excellent project management and cross-functional leadership skills
• Ability to analyze data and translate insights into actionable strategies
• Familiarity with global regulatory frameworks for dietary supplements

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
• A healthy balance is important to us: we offer a hybrid work model and 'workation'
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM SUNDAY'S NEW TEAM MEMBER' in the first sentence of your cover letter.

Contact
Sabrina Thome

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.  

We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.

We have a diverse team of more than 240 employees from over 40 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.